Introduction au marketing des médias sociaux, couverture rigide par collection Charlesworth, Alan, comme...

Product Name: Introduction au marketing des médias sociaux, couverture rigide par collection Charlesworth, Alan, comme...
Book Title：Introduction to Social Media Marketing ISBN：9780415856164
Introduction to Social Media Marketing, Hardcover by Charlesworth, Alan, ISBN 0415856167, ISBN-13 9780415856164, Like New Used, Free P&P in the UK

"Although the Internet has had a massive impact on both society and business, it is the publics adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that arent " natives". This is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Each section includes bespoke case studies developed to tests the learners understanding of how the collection various concepts, models and examples are best applied in real-world scenarios. Moreover, its supported by the authors excellent website, with a continually updated blog, further cases, and examples of good and bad practice from current events. Topics covered in this book include: - Blogs - Mobile Marketing - Online communities social networks - Strategic SMM - And much more. Social Media Marketing is the first of its kind and ideal reading for students who want to work in a marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative tool"--.